Once for schools · 2027-28

Early-Reading Program

In-person, high-impact instruction built for early elementary learners.

  • Science of Reading Aligned
  • 1-on-1 In-Person Tutoring
  • Proven Academic Growth
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A parent and young child reading together on a laptop alongside Once's cartoon characters

01The problem

20% of K students end the year well below benchmark

Percent well below benchmark
Grade2019-202020-212021-222022-232023-242024-252025-26
KindergartenCOVID38%25%25%21%20%20%
1st GradeCOVID31%24%20%20%19%20%
2nd GradeCOVID29%28%25%24%23%23%
Grades K-2COVID33%25%24%22%21%22%

Data from a matched cohort of schools provided by DIBELS/Amplify

7.2%

Only 7.2% of students in the bottom 20% at the end of kindergarten reach 3rd grade reading proficiency (Kuhfeld et al., 2026).

How do you raise achievement?

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There is a growing consensus around how children learn to read. The science of reading is clear.

When we teach children the sounds that letters make, how to blend those sounds together, and give them consistent opportunities to practice, they become strong readers.

Top five most cost-effective ideas
InterventionEffectCost
  1. 1. Science of Reading5.33.2
  2. 2. School accountability4.32.8
  3. 3. High-quality curriculum4.53.0

Source: The New York Times, September 28, 2026

Reaching all learners in Tier 1 and Tier 2 is challenging

The challenge is not knowing how to teach children to read. The challenge is actually doing it.

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We know that every student needs explicit, systematic instruction that meets them where they are, lots of opportunities to practice, immediate feedback when they make mistakes, and the chance to move forward as soon as they master a skill.

But even in a small group, it is incredibly difficult for the best teachers to hear whether each student is producing sounds correctly, blending sounds together, or making mistakes that need immediate correction.

This is not a problem of teachers not working hard enough or schools not caring enough. It is a problem with how we have traditionally organized reading instruction.

Whole-group reading lesson with notes: teacher can't hear due to distance, students copying what they hear and not saying the words
Small-group reading table with notes: students bored and only reading sight words
We know what effective reading instruction looks like, but we haven't figured out how to consistently deliver it to every child, every day.
Young students sitting in front of laptops in a classroom, each working alone on a screen

Screens alone aren’t a solution

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Far too many students across the country finish first and second grade without the foundational reading skills they need. Once students fall behind, the gap becomes increasingly difficult to close, and schools end up investing more and more resources in interventions that might have been avoided if students had received the right instruction from the beginning.

02The Once approach

Once’s daily, 1:1, in-person reading tutoring provides necessary motivation

What if every child could receive the individualized reading instruction that we know works, every single day?

A young student and instructor in a one-on-one Once lesson
An instructor working one-on-one with a student on a laptop
A student pointing to a word on a laptop screen beside her instructor
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Once is a one-on-one early reading program for pre-K and kindergarten students. We help schools deliver daily, 15-minute, in-person sessions designed to make high-quality, individualized reading instruction possible at scale.

We’ve created a scripted curriculum specifically designed for one-on-one instruction. Every lesson builds on the one before it, and every student moves through the curriculum at their own pace.

You don't need to be a certified teacher or a reading expert to deliver the instruction. A paraprofessional, teaching assistant, or other caring adult can provide highly effective reading instruction with the support of our technology, curriculum, and coaching.

Because the instruction is one-on-one, every child has to do the thinking, the blending, and the reading. There is nowhere to hide, and there is no waiting for the rest of the group to catch up.

We are not asking schools to replace their existing reading curriculum. We work with them to make room in their staffing and schedule for daily one-on-one instruction.

A crowd at a school event with a paraprofessional, a parent, and a high school CTE student labeled

Your potential 1:1 tutors are hiding in plain sight

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Schools don't have to hire an army of reading specialists to make this happen. They can use the talented adults they already have in their buildings and give them the tools, training, and support to become effective reading instructors. And we stay involved after launch, with coaching and regular check-ins.

Once activates them

  1. 1

    Upskill existing paraprofessionals

  2. 2

    Hire new paraprofessionals (Freedom Tax Credit)

  3. 3

    Equip parents to teach reading at home

  4. 4

    Train high school CTE students

03The evidence

With results rivaling Success for All

Once

Effect size

+0.22

Statistically significant (p = .033)

Focus group: below 50th percentile baseline

Sample size: 310 (T/C: 119/191)

Success for All

Average effect size

+0.29

STRONG evidence rating

No. studies

6

No. students

8,818

Students receiving 20+ hours of Once typically improve 20+ percentile points

Tangipahoa Parish School District, LA · 1,263 students in 14 schools

Figure 1. Kindergarten DIBELS benchmark movement, fall to spring. Fall: 301 at or above (24%), 241 below (19%), 721 well below (57%). Spring: 852 at or above (68%), 120 below (9%), 291 well below (23%).
DIBELS national percentile rank at fall, midyear, and spring

Median national percentile rank, labeled

025507510043FallAug 202558MidyearDec 202561SpringApr 2026

Box spans the 25th to 75th percentile; whiskers span the full range.

Source: LXD Research: Once 25-26 Reading Effectiveness Study

5,000

students in 20 states

US map with the 20 states where Once serves students shaded in blue

04How it works

The recipe

Seven ingredients, delivered together.
  1. Paras, parents and peers

    Human-led, one-on-one delivery

  2. +15 minutes per student per day

    Focused daily instruction

  3. + Chromebook, tablet or phone

    Standard devices

  4. + Once software with instructional script

    Guided, structured learning

  5. + training and coaching

    Continuous educator support

  6. + physical decodable books

    Tactile reading materials

  7. + real time data and program support

    Actionable metrics and dedicated partner success to ensure student growth

Software with instructional script

Grid of Once lesson activities: New Sound, Sound Review, The Slow-Fast Game, Rhyming, Word Reading, Story Reading, Comprehension Conversation, Writing, and Decodables

Physical decodable books

Stacks of Once decodable books with titles such as Read, Meet, The Cave, The Mole, The Twins, and Sharing Is

Realtime data + program support

Once student dashboard showing key domains of reading and sound mastery for a kindergartener

05Delivery models

Paras, parents and peers

Three ways to put a trained adult or older student beside every child.
A Once trainer leading an in-person session for school staff

Delivery model 1

Paras (Once Pro)

  • Training
  • Daily, 1:1 instruction
  • Coaching
  • Career ladder
A Once coach reviewing a recorded lesson with an instructor over video
US map of parent read-at-home plans by state, color coded by implementation status

Delivery model 2

Parents (Once at Home, K-12 edition)

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Once upskills your children’s parents/caregivers to deliver Once at Home on any laptop, tablet, or phone.

85%

of high school students take at least one Career and Technical Education (CTE) class.

Delivery model 3

Peers (high school CTE)

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  • Instructional challenge

    CTE teachers are not typically expert in teaching CTE students to deliver evidence-based early reading instruction.

  • Comprehensive support

    Once provides training, software, materials, coaching for CTE teachers and a learning community for students.

  • Perkins funding

    Perkins funding can be used to pay for training, curriculum, and materials.

06Launch + funding

Getting started, ongoing support, and funding

Getting started

  1. 1Select delivery model(s)
  2. 2Designate district point person
  3. 3Select schools
  4. 4Once Program team onboards schools, confirms staffing, schedules and locates training, instruction

Ongoing support

  1. 1Up to weekly staff coaching
  2. 2Monthly district meeting
  3. 3Monthly school meeting
  4. 424-7 email, phone, text support

Funding tutoring

Federal funding sources

Title I, Part A

Schoolwide/targeted tutoring for low-income students.

Title I, Part C & D

Migrant education and juvenile facility re-entry support.

Title I, Sec 1003(g)

School Improvement Grants for high-needs populations.

Title II, Part A

Recruitment, training, and stipends for educators acting as tutors.

Title III, Part A

Tailored tutoring for English Learners (ELL).

Title IV, Parts A & B

Enrichment, before/after-school & summer programs.

IDEA

Specialized academic intervention for students with disabilities.

McKinney-Vento Act

Catch-up tutoring for students facing homelessness.

RLIS

Flexible rural school program funding.

State & local budgets

State Compensatory Education / Formula Funds

State-allocated categorical funds targeted at low-achieving students or specific risk factors.

State Competitive / Legislative Grants

State-specific literacy, math acceleration, or high-dosage tutoring grant programs allocated by state education agencies.

Local Operating / General Funds

District operating budgets strategically reallocated through Multi-Tiered System of Supports (MTSS) frameworks.

Alternative & partnerships

Federal Work-Study (FWS)

Partner with colleges using work-study community service funds to place students as tutors.

Educator Prep Programs (EPPs)

Collaborate with teacher-training courses where university students earn clinical credit tutoring.

AmeriCorps Grants

Utilize AmeriCorps State/National, VISTA, or Senior Corps volunteers to staff interventions.

Private Philanthropy & Grants

Seed funding and startup grants from private donors and educational non-profits.

Saving the best for last: Free Once tutoring through the Education Freedom Tax Credit

State program availability

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Beginning January 1, 2027, taxpayers can allocate federal tax liability toward student early-reading scholarships at zero net out-of-pocket-cost. Once hires and manages the tutors and you get the entire Once Early-Reading Program at no cost.

US map showing states where the Freedom Tax Credit program is available, shaded in green

How the donation & tax credit cycle works

  1. 01

    Taxpayer

    $1,700 donation

  2. 02

    Non-profit scholarship granting organization

    Grants the scholarship

  3. 03

    Student

    Receives scholarship

  4. 04

    Federal government (IRS)

    Issues the credit

  5. 05

    Taxpayer

    $1,700 tax credit

Before we talk about next steps, what questions do you have? What feels like a good fit for your school, and what would be hardest to make work?

Let’s talk through those pieces so we understand what you would need.

Contact

Let’s talk about your schools

Tell us about your district and what you would need, and the Once team will follow up.