Press & Media

The Once press kit

Logos, brand colors, typography, and approved photography — everything you need to write about Once, ready to download right here.

Media inquiriesAbout Once

About Once

Teaching the world to read, one child at a time

Once is an early literacy program that allows any adult to teach children ages 3–7 how to read, in-person, one-on-one with a scripted, Science of Reading-aligned curriculum.

Once reaches children through school and district programs as well as a home product for parents. Its impact is backed by four completed ESSA Tier 3 studies and one Tier 2 study, with a Tier 1 study in progress.

What it is
A scripted, Science of Reading-aligned early-reading curriculum
Who it's for
Children ages 3–7, taught one-on-one by any adult
Where it runs
School & district programs and a home product for parents
Evidence
4 ESSA Tier 3 studies + 1 Tier 2 complete, 1 Tier 1 in progress
Approach
Science of Reading-aligned

Logos & wordmarks

The Once wordmark

Please use the wordmark as provided and keep clear space around it. The blue wordmark is primary; use black for single-color print and white on dark or photographic backgrounds.

Social avatar icons

Social avatar — blue

Social avatar — blue

Profile picture on light platforms

PNG
Social avatar — white

Social avatar — white

Profile picture on dark platforms

PNG

Brand colors

The Once palette

Tap any swatch to copy its hex value. Once Blue anchors the brand; the warm secondary tones bring the friendly, plain-spoken feel.

Once Primary

Once Secondary

Typography

We set everything in DM Sans

DM Sans — in Bold, Medium, and Regular — carries the entire brand, from headlines to body copy. It's a free, open-source typeface available on Google Fonts.

Headline OneDM Sans Bold · 52 / 60
Headline TwoDM Sans Regular · 42 / 48
Headline ThreeDM Sans Regular · 36 / 42
Headline FourDM Sans Bold · 24 / 32
Headline FiveDM Sans Bold · 18 / 20
Headline SixDM Sans Medium · 18 / 20

Paragraph — every child can learn to read. The brain is wired for speech, but not for reading, so reading must be taught explicitly and systematically.

DM Sans Regular · 18 / 24

Photography

Approved press photos

Real children and educators using Once. These images are cleared for editorial use alongside coverage of Once — please credit “Once.”

A Once teacher sounds out words with a young student at a laptopDownload
A tutor guides a student through a Once reading lessonDownload
A tutor and student work through a Once lesson in a school libraryDownload
A teacher and student smile during a Once early-reading sessionDownload
A child practices letter formation during a Once handwriting activityDownload

Media contact

Working on a story?

For interviews, data, or anything you can't find here, our team is happy to help.

press@tryonce.com

See Once in action

Curious how Once teaches reading?

Explore the research behind the program or talk with our team.

Read the researchTalk to us